MKT 230 Week 9 Final Project Marketing Plan Outline

MKT 230 Week 9 Final Project Marketing Plan Outline

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Final Project: Marketing Plan

Select a product or service you  wouldliketo introduce to the marketplace. It may be from an existing company or a  newconcept.

Prepare a 1,750- to 2,100-word  marketing plan for your selected product or service. Include the following  elements:

o    A brief description  of the product or service being offered

o    An analysis of the market in which the product or service will be offered

Sizeand demographics of the markets

Potentialcompetitors, if any

o    An analysis of the  marketing strategies that will be used for the introduction of the product  or service:

Pricing

Promotion

Distribution

Salessupport

Format your paper according to APAstandards.

Post your marketing plan as anattachment in the Assignmentslink of the ecampus.

MKT 230 Week 9 Capstone DQ

MKT 230 Week 9 Capstone DQ

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How has learning about marketing concepts given you a better understanding  of the market place and how businesses and consumers make decisions? Has what  you have learned about marketing increased your interest in a future career in marketing? What do you value most from taking this course?  Your response should be posted  as a normal DQ response – disregard the prompt in the  grade book.

MKT 230 Week 8 CheckPoint 2 Marketing Concepts Activity

MKT 230 Week 8 CheckPoint 2 Marketing Concepts Activity

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CheckPoint:  Marketing Concepts ,ativity

Draft a 200- to 300-word response  to the Marketing Concepts: Discussing Choices and Ethical Issues question 6  found onp. 532 of Marketing: Real People, Real Choices. Your response should be posted as an attachment in the Assignments link of the  ecampus

MKT 230 Week 8 CheckPoint 1 Developing an Advertising Campaign

MKT 230 Week 8 CheckPoint 1 Developing an Advertising Campaign

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CheckPoint: Developing an Advertising Jmpaign

Resource: Analysis: GEICO television commercials try to appeal to wide audience/Audio File: Day to Zy

Listen to the Audio File, Day to Zy, by clicking on the Electronic Reserve Reading link located under Week 8 on  the Material spage of your student website.

Describe the steps a company must  consider when developing their own advertising campaign, keeping some of the key  points of the story in mind. Your answer should be 200–300 words in  length,posted as an attachment in the Assignments link of the e-campus.

MKT 230 Week 8 Assignment Sales Promotion Techniques

MKT 230 Week 8 Assignment Sales Promotion Techniques

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Assignment: Sales Promotion Techniques

Write a 700- to1,050-word paper summarizing the key sales promotion techniques that  marketing firms direct toward trade and consumers. Include real-world examples to describe the following classifications of sales promotion techniques:

Discounts and deals

Increasing  industry visibility

Price-based  consumer sales promotions

Attention-getting consumer sales promotions

Format your paper according to APA standards.

Post your paper as an attachment  in the Assignments link of the  e-campus.