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Discussion
Questions
on sider a recent
purchase that you or a family member has made. Examples include a household
product, DVD or CD, grocery item, or electronic device. Describe the item
and list three reasons you purchased that product as opposed to another
product. Then, identify the internal
influences that describe each reason you made your purchase: perception,
motivation, learning, attitudes, personality, age group, the family life cycle,
or lifestyle.
Respond to a
classmate who describes a purchase that you have recently made; it does not have
to be the same product described in your original answer. Was your purchasing
decision based on the same influences as your classmates’? If so, provide
additional examples of your influences. If not, describe what internal
zctors influenced you to make the same purchase.
Think of a product that you have seen advertised on
television, a magazine, or on the radio. Describe the product and identify two
external influences that might lead a person to purchase the product: culture,
subculture, social class, or group membership.
Consider your classmates’ examples. Do you agree or
disagree with their perception of external influences about the product they
described?
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