Monday, 12 August 2013

MKT 230 Week 4 CheckPoint Customer Relationship Management






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CheckPoint: Customer Relationship  Management

Review the descriptions of  customerrelationship management (CRM) characteristics found in Appendix D.
Complete Appendix D by identifying ,tivitiesthat can be classified by each characteristic of a CRM plan: share of  customer,lifetime value of a customer, customer equity, or high-value  customers.
Post yourcomplete Appendix D as an attachment in the Assignments link of the  ecampus.

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