MKT 230 Week 7 DQ 1 and DQ 2

MKT 230 Week 7 DQ 1 and DQ 2

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Discussion Questions

Imagine that you are a mentor to a new employee at a marketing firm. The new employee  is having trouble understanding what the term market communication really means. Using what you have learned, explain to  the new employee how marketing communication can influence a buyer.

Respond to your classmates’ answers by asking additional questions that a newcomer to marketing might ask. Is the explanation clear? Which areas do you understand?In what areas would you like more clarification?

Search your local newspaper for advertisements and examples of pricing strategies. If you do not have access to a local newspaper, search for a newspaper online. What are two pricing strategies you found in the advertisements? Describe the function the price serves for each product or service. When responding to your classmates, describe the steps the company likely followed when planning the price strategy described in the response.