MKT 230 Week 7 CheckPoint Integrated Marketing Communication

MKT 230 Week 7 CheckPoint Integrated Marketing Communication

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CheckPoint:  Integrated Marketing  CommunicationStrategies

The goal of integrated marketing communication (IMC)  istoproduce a unified promotional message that has the customer as its  focus. Allpromotional activity, such as media advertising, sales promotion,  personalselling sponsorships, and public relations, is geared toward delivering ,onsistent uniform message.

Draft a 200- to 300-word responseanswering the following questions:

Howdoes an organization establish an IMC plan?

Whatare some of the different stages a company goes through when developing  itsIMCstrategy?

Postyour response as an attachment inthe Assignments link of the ecampus