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Final Project:
Marketing Plan
Select a
product or service you wouldliketo
introduce to the marketplace. It may be from an existing company or a newconcept.
Prepare a
1,750- to 2,100-word marketing plan for
your selected product or service. Include the following elements:
o
A
brief description of the product or
service being offered
o
An
analysis of the market in which the product or service will be offered
Sizeand
demographics of the markets
Potentialcompetitors,
if any
o
An
analysis of the marketing strategies
that will be used for the introduction of the product or service:
Pricing
Promotion
Distribution
Salessupport
Format your
paper according to APAstandards.
Post your
marketing plan as anattachment in the Assignmentslink of the ecampus.
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