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Assignment: TargetMarket Strategy
Presentation
Resource: Ch.<spanstyle 'font-weight:normal'> 7
in Marketing:Real People, Real Choices
Select a new product or service that you would like to introduce to the
marketplace. You use this same product
when completing your Final Project in Week Nine.
Create a 7- to 12-slide Microsoft® PowerPoint® presentation describing
the market segmentation and a target
market strategy for the product you selected. Include information on the following points:
o Consumer
demographics
o Consumer
psychographics
o Consumer >haviors
o
A segment profile
Include detailed speaker notes and an APA-formatted reference slide with your
presentation.
Post your
PowerPoint®presentation as an attachment in the Assignments
link of the e-campus.
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